A Parsons-trained art director and brand strategist with 10+ years of experience building brands that move people, markets, and culture.

I've designed for the biggest brands in the world: Nike, Jordan Brand, Disney, Verizon, Fresh (LVMH), Walmart, Audible, Weight Watchers, and more. I’ve co-created a Web3 brand out of curiosity, and two NFT collections that sold out in hours, moved over 4,226 ETH in total volume, and attracted collectors like Steve Aoki. After that, I received more opportunities in Web3, including consulting for Sappy Seals, and creative for Mochimons, Plooshies, and more.

I think at the brand level and execute at the designer level. Whether it's a live event, an influencer unboxing, building a world for characters, or a digital product, I design for the moment people can't look away.