MOCHI THE CAT COIN
From Character to Crypto: Designing a Web3 Ecosystem
OVERVIEW They needed a designer who understood Web3 culture, cute character-driven brands, and how to make something feel credible and community-first at the same time. I designed the full brand website and illustrated social media assets for one of Base chain's most recognized community tokens.
THE PROJECT Mochi is named after Coinbase CEO Brian Armstrong's pet cat, pairing an irresistible character with the cultural weight of Base chain and Coinbase's mission to bring a billion people onchain. The design had to be cute enough to attract a mainstream audience and credible enough for serious crypto participants.
Designed the brand website for the Mochi ecosystem
Created a visual system spanning the token, NFT collection, token store, swap interface, and multiple utilities
Balanced playful character-driven aesthetics with serious DeFi product credibility
Collaborated with a developer who handled all front-end implementation
Social Media Illustration
Illustrated assets for social media
Created content for a community with 3B Giphy views and 81K Instagram followers
THE ECOSYSTEM
$MOCHI Token — tradeable on Uniswap, MEXC, Coinbase Wallet
Mochimons NFTs — 3,333 cute cat NFTs on Base
Mochi Token Store — buy any token on Base in under 30 seconds
Tamamochi — upcoming onchain pet game
Mochindise — IRL merchandise line
THE OUTCOME
3 Billion Giphy views
81K Instagram followers
29K Twitter followers
242M social views
Received a Coinbase Grant during Onchain Summer 2023
Listed on Uniswap, MEXC, Coinbase Wallet, CoinMarketCap, CoinGecko and more
