ROOTS: AGENCY YEARS

A decade of designing for brands that move culture.

OVERVIEW Every designer has a foundation. Mine was built in the agencies of New York City, designing for some of the most recognized brands in the world. From live event social content for Jordan Brand to influencer experiences for Friskies and Diageo, from brand activations at SXSW to digital campaigns for Disney Vacation Club; I learned that great design isn't just beautiful. It's strategic, intentional, and built to travel.

FEATURED: PITCH DECK DESIGNVia Lyonshare — Tory Burch Foundation Fellows Program

Designing presentations for multiple cohorts of the Tory Burch Foundation Fellows Program: one of the most prestigious entrepreneurship programs for women in the US, connecting over 400 extraordinary women entrepreneurs with the tools to scale, lead, and shape the economy.

What I Did

  • Designed pitch and presentation decks for approximately 30 female founders per cohort across multiple years – hundreds of decks total

  • Translated each founder's unique business story into a compelling visual narrative

  • Maintained brand consistency while giving each founder's deck its own distinct voice

  • Designed for high-stakes contexts – investor pitches, fundraising, and business scaling

The Scope

  • 30 decks per cohort · Multiple cohorts · Hundreds of decks total

  • Fellows are extraordinary women entrepreneurs fundraising

  • Industries spanning consumer goods, tech, services, food, fashion and more

  • Each deck designed to help founders raise funding, win investors, and grow

tbf-01.jpg
tbf-02.jpg
tbf-03.jpg

“Design is how a founder's vision becomes someone else's belief. Every deck I designed had to make a stranger trust a dream.”

AND MORE +

Experiential

  • Grumpy Cat — Terrible Twos birthday bash brand activation

  • SXSW House of Bacon — Live brand experience

  • Nike & Jordan Brand — Live event social content at Barclays Center #NextvsNext

Digital & Campaign

  • Disney Vacation Club — Digital ads for customer acquisition, retention, and annual brand evolution

  • Verizon, Weight Watchers, Yahoo — Digital campaign and email design

Personal Brand & Influencer

  • Eat, Play, Say — Branding and email marketing for a speech pathologist and momfluencer with 729K Instagram followers

Any questions?

Let's Connect
Previous

Mochimons